If you've been prospecting and recruiting using traditional networking methods, like in-home meetings, prospecting in malls, or you've been using some older online prospecting methods on social media, there are many pitfalls you need to avoid in order to successfully build your team online.
First, before we talk about the top 5 WRONG ways to recruit on social media, let me quickly tell you my story…
As I was growing my own networking business, I was spending hours away from my family each week to do in-home meetings and presentations. While I had some success in the beginning, I was tired of missing important family activities and events.
My nights and weekends were spent doing home presentations. During the day I would spend hours on social media, awkwardly messaging friends, creating fancy images for my posts, and sharing "tips" on how to use this product or that.
I thought I was doing it the right way. The way my upline taught me. The way it seemed everyone else was doing it. (Guess what, they weren't seeing results either.)
I kept asking myself, why wasn't I seeing the results I wanted.
I was frustrated, unhappy and if the truth be told, embarrassed with what I was doing online. I had invested so much time and finances into my business. There had to be a better way to make this work.
Fortunately a cross-line friend in my company, shared the training system she found to grow her business online and today I'm growing my business using these same methods. Generating more leads and sales than I ever thought possible without prospecting. No more sending spam-my messages to my "new" social media friends or scheduling home meetings. I never have to miss those important family events any longer.
You can get started with the same training system that I am using by clicking here. It's the secret that my friend shared with me and I'd like to share with you.
But first, I'd like to make sure that you are aware that there are some huge mistakes that you should be avoiding when using social media...
I once heard that success in business is all about ‘time' and ‘place.'
As a professional marketer, I would add ‘message' to the equation as well.
Network marketers today are being taught methods of recruiting with social media. Unfortunately, these so often include the wrong message, at the wrong time, at the wrong place, to the wrong people.
Here’s the truth!
There is a VERY fine line between recruiting with social media and spamming people.
I’m sorry to say that most network marketers have been turned into human spam bots by their upline and company leaders…
‘Disposable distributors' tasked with the job of spreading the word about their company’s products or opportunity at the expense of the individual's reputation and risking the suspension of their social media accounts.
Below are a couple examples of the WRONG WAY to prospect online.
Successful entrepreneurs and networkers alike eventually learn the true secret to success, and it becomes the foundation upon which their entire prospecting, recruiting and business building strategy is founded.
That secret being:
“People don’t care how much you know, until they know how much you care” – Theodore Roosevelt
The screenshot above is an example of a weak attempt from someone attempting to prospect with social media…people who haven’t yet figured out that building a business is not about tricking people to accept their friend request or finding the right copy/paste FB messages to send to strangers.
It’s about actually caring about people, becoming a person of value, and being someone uniquely positioned to help someone with their problems.
That last one is critical: “Uniquely positioned to help someone with their problems.”
Anyone can copy and paste a message into the Private Message function on Facebook.
What sets you apart from the rest of the desperate reps hitting people’s inboxes with their new products, opportunities or cash programs?
If you’re still a little fuzzy on whether you maybe spamming or not, here’s a guide of sorts…
1) Your first private message to a stranger on social media includes a link to join your opportunity, buy your product or like your page.
2) You get angry replies via private messaging and/or you have been reported as a spammer.
3) You post links to your opportunity or website in the comments section of other people’s social media posts.
4) You compulsively want to talk about your company or products without anyone asking you to share.
Finally… this one is the most important one…
5) You engage in interactions online with a hidden agenda hoping to transition the topic to something that would get people interested in your opportunity without caring about knowing the other person.
This last one for me is a big one but could also be controversial.
After all, #5 is the very definition of prospecting (online or offline)that even when done right… can still feel awkward.
But here’s the interesting thing…
I can’t tell you how relieved and at peace I felt, when I once again, was able to go out with my friends, visiting a family member’s home, or be in a public place without having to think about prospecting anyone.
Just enjoying being normal again was incredible after years of being taught by my upline that “everyone was a prospect” and approaching every conversation with a hidden agenda; I was free!
That’s because it wasn’t until I STOPPED prospecting that my business actually started growing! Weird, right?
At this point, you may be asking, “then how the heck are you growing your business?”
Well before I answer that, I have to say that there are people who are very skilled prospectors and recruiters who completely disregard the issues I mentioned above.
They knowingly and unashamedly, approach every interaction with a stranger as a prospecting opportunity.
Getting yelled at or cursed out by prospects is no big deal, as long as some people say ‘yes.’
You probably know someone like this but it definitely doesn't work for me.
And just like doing it right offline, there’s a way to successfully do it online as well.
The problem with prospecting in general, as it’s normally taught, is that the mindset going in is still about what YOU want people to do and about manipulating people into doing what YOU want them to do.
Internet marketing is a passive strategy, which works, even when you are not.
Rather than spending hours spamming or private messaging people on social media, I learned how to legitimately get Facebook and other networks to actually help me attract the people who are most interested in what I have to offer by using their own ads platform! (i.e. going legit!)
This strategy is called ‘attraction marketing’, which is an internet marketing strategy designed for networkers and people in direct sales! It's the system that I am using to attract the right people online and bring them in as leads and eventually have them become customers or asking for more information about joining my team.
You see, if your business depends on you being on social media, sending private messages, or commenting on people’s posts all day, you are NOT doing internet marketing… despite what you may have been led to believe.
Online prospecting and internet marketing are NOT the same thing! Internet marketing is a passive strategy, which works, even when you are not.
So if you want to begin learning how to PASSIVELY build a business by attracting the prospects you want online, then get access to this free Recruiting Series available here. It's a 10-Day Bootcamp that will introduce you to the same methods that I am currently using right now.
Now, if traditional prospecting online or offline is your thing and you want to stick to that, by all means, go for it.
For me, there was simply a certain way I wanted to live my life and that was more important.
Attraction Marketing Coach and Network Marketer
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